Business Plan Assistance
Marketing and Sales Strategies
Confidential Advisor

Business Plan Assistance

We have assisted many emerging and high growth companies to develop a concise, focused Business Plan that showcases the company's potential. Before we can help a company we need to understand its situation: it's near term, intermediate term, and long term needs. We do this during the first one or two meetings with the entrepreneurs and management. The first and second meetings are at no cost to the prospective clients.

During these meetings we are evaluating both the opportunity and more important the entrepreneurs and managers as individuals. We attempt to understand how the individuals make decisions, accept or reject advice, incorporate or reject new ideas and concepts, and interact with each other. We test the individuals and their assumptions regarding their business model in an attempt to understand both the opportunity as well as potential weaknesses.

We seek individuals who are open to new ideas, concepts and strategies - we view that as one of the most essential criteria for a new client. Experience has taught us that there are many twists and turns on the road to success and if the management team is not willing to make course corrections there will most likely be an accident in the form of a business failure.

The value we add in creating a Business Plan is we understand both the company's needs and those of the lenders or investors. If your plan doesn't address the concerns of those who are to provide your company with the financing it requires, then what is the value of the plan?

A true test of management is when they have had to meet a payroll every two weeks. Finding the funds to meet payroll and keep product and sales growing are life-testing experiences. A person who has had this experience is very valuable because they truly appreciate the multitude of factors necessary to grow a successful enterprise. Our Group has been there and done that on many occasions.

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MARKETING AND SALES STRATEGIES

In the simplest terms there are two primary factors that cause a prospect to buy from you: pain and profit. If your product or service is a cost-effective solution to solve a problem they have (pain), they are likely to purchase from you. The second reason for purchasing your product or service is that it is the cost-effective solution to increasing the buyer's own sales (profit). Some products and services do both, but one is always dominant.

Our Group often discovers that our client is really not sure which is the primary motivating factor for their targeted buyers. Our analysis reveled that the marketing strategy and sales efforts were not always well researched and thus implementation was weak. We don't replace your team we work with them to define the features, advantages, and benefits of your product or service. Next we assist them in comparing your products or service to your competitors. Once we know how your products or services compare to your competition we identify target companies that are the most likely to use your products and services. Lastly we assist your team in understanding whom the decision makers and decision influencers are at the target companies so that your salespersons time is effective.

We have assisted companies to identify these issues in many industries. The problem is the same; understand what you're selling, understand your competitors, understand why the customer would purchase your product or service, and then identify the decision makers and decision influencers. We make it sound easy, but it's not!

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Confidential Advisor

You're the President, the visionary and perhaps the sole leader. Who can you turn to for unbiased advice and honest feedback?

We will match a senior person to assist you in working through critical issues that you're facing. Our Group principals and associates have been through many of the problems that you might be facing. We will match someone who has faced your issue or a similar issue to act as a sounding board, and then assist you in developing a solution ? all in complete confidence.

Our Group will provide you with the advice that you need to hear, not what you may want to hear. Our Group's goal is Your Success Is Our Business©.